What is an Aggregator?
An aggregator is a useful combination of two words, Agricultural and Distributor. The technical definition would be “a person who works on behalf of consumer groups to secure and deliver a product or service.” Aggregators are independent individuals, or groups, running their own operation like any private contractor providing services. They represent their customer’s needs to us by placing an order and then distributing the products once received.
What are the overall expectations?
Superfoods Northwest wants to team with aggregators who are committed to customer service. Even though aggregators are independent, they still represent our product, and we wish to partner with the best. Our company places no quotas, expectations, or territory limits on any aggregator. The main understanding is that once product is received, it will be in the customer’s possession within 24 hours. It is a live product when delivered and we strive to keep it is as fresh as possible.
What expense do aggregators have?
There are no financial requirements to start or continue. It’s like getting a valuable franchise without paying any money up-front. Overhead is not an issue if one works from home. Each aggregator chooses how to make initial contact with the customer base. The decision to deliver products to customers or have them picked up at the aggregator’s home needs to be determined.
What are the health benefits of microgreens?
Studies prove that microgreens are high in antioxidants. They also improve heart health, lower cholesterol levels, regulate digestion, lower blood pressure, reduce the risk of stroke, heart attack, and atherosclerosis, detoxify, improve liver function by filtering toxins from the blood, and regulate blood sugar. They also contain up to 9 times more concentrated nutrients than full grown plants.
Why is there a minimum order amount?
It costs money to run a farm and free delivery comes with a cost to us. Therefore, we require a minimum of $75 per order. An aggregator with a varied customer base will find this amount easy to meet.
Why is product delivered live?
There is no better way to make “fresh” even “fresher” than to deliver our products live and still growing. The customer may keep them living to experience the fun of “kitchen harvesting.” Delivering live also gives a customer the choice to choose how much of the stem and/or root to use. Once the product is harvested, the organic medium used to grow the microgreens can be composted or thrown directly into a flower bed. It’s all natural.
With vertical farming we must rely on new methods to provide nutrients and water to raise the crops. A hybrid aeroponic/aquaponic technique allows for creativity using a closed loop system where the fish supply the plants with what they crave, and the plants give back to the fish. Our company logo illustrates this “circle of life.” Additionally, the amount of water necessary is drastically reduced by 90%. Superfoods Northwest uses rainbow trout in our ponds.
Why is pesto offered?
Microgreen pesto is something added as a natural extension to our product line. Our authentic Italian recipe uses certified organic, imported ingredients which add to the customer’s enjoyment of many dishes when microgreens themselves may not be suitable. We put the same dedication to 100% organics in each jar for amazing flavor profiles that will not be found elsewhere.
Why are Microgreens so popular?
Microgreens pack up to 9 times more nutrients than the fully grown plant. They also provide rich levels of vitamins, potassium, iron, zinc, magnesium, and copper along with loads of antioxidants. Present and future health trends demand fresh, green, and organic!
Who can be an aggregator?
Anyone . . . Any age! Aggregators are the bosses of their own business. No special knowledge is required to serve the community. Examples of who may be interested would be those between jobs, a stay-at-home parent, college or high school students, someone needing to supplement retirement income, or those who just wish to start a side business. Simply put, an aggregator is anyone who wants to make money based upon their own desire to succeed with a quality product. This opportunity is also open to those who wish to work as an organized team to serve a larger territory.
Who is the customer?
Some quick examples would be friends, family, fellow workers, club members, or neighbors. Only sell to those who can receive an aggregator’s delivery within 24 hours. Longer wait-time could compromise top-notch customer service. Don’t forget restaurants, large office buildings or other business sites that appreciate healthy organic foods. Another way to earn money would be to work with someone who operates a table at the local farmer’s market and share the money that is made. Aggregators are limited only by their ability and resources to best serve their customers.
Where does Superfoods Northwest deliver?
Due to our unique “mobile farm” we can supply a large delivery area. Currently, we focus upon the area stretching between Thurston and Pierce counties to the Canadian border. This totals more than 5,500,000 people who could become aggregators and/or customers. Since we have such a large vehicle and territory to navigate, we have found that “off-highway deliveries” work best. We have a specific route of drop-off points located along the I-5 and I-405 corridors where our aggregators pick up product.
Where are products advertised?
We don’t advertise. We rely on aggregators and word-of-mouth to let people know about us. Social media is used extensively to market ourselves and give aggregators a forum to network with each other and customers.
When does the aggregator pay for an order?
As with any business, cash flow is crucial to operations. Like most businesses, we ask for payment when an order is placed using a credit card or Venmo. For those who wish to pay by cash, we will collect at the time of delivery. Each aggregator decides how, and when, they get paid from the customer.
When can aggregators receive delivery?
We do our best to have an ample supply of product ready, but demand could be higher than expected at various times. Also, growing live plants can’t be rushed! This is where good communication is key. If you trend your customer’s desires, you can establish recurring needs. Talk to your customer and ask which products they prefer, how often they want a new supply delivered, etc. This is particularly important when servicing restaurants where chefs have a very good feel for the amount and schedule needed.
When will Superfoods Northwest offer subscription orders?
Done! Many customers like to become part of an ongoing delivery program which eliminates the burden of repeatedly ordering the same thing every week or month. As an aggregator, offer this service and remove that headache. Scheduled orders also help grow enough products to keep up with demand.
How do aggregators earn cash?
All farm products pass from grower to customer. This flow-through requires a system where each segment marks up the item. We have three parts: Superfoods Northwest is the farm, the aggregator is the wholesale distributor, and the consumer is the end-user. We sell to the aggregator at the wholesale price for each unit, the aggregator marks up the unit to their retail price, and the customer pays the aggregator. The aggregator decides how and when payment is arranged. On average, supermarkets mark up their products 12%. Superfoods Northwest suggests a markup to the consumer from the aggregator at 25%. Example: if a unit costs the aggregator $4, it would be sold to the consumer for $5. Aggregators control the final markup, staying competitive for the area.
How can aggregators increase sales?
An obvious answer would be to team up and share the load. For example, parents could work with their children to serve a neighborhood or apartment complex, spread the word at work, or share at school. Social media has extended our reach of influence tremendously. Be creative and share your experiences with others!
How do aggregators get started?
First, go to our home page and click on the Aggregator Application. Second, get the word out! Then take orders and we will deliver. Finally, deliver product to the customers. Basically, identify anyone who would benefit from our product and reach out to them enthusiastically. This is the winning formula!